Up Close with Luke
About Luke Rolka

Up Close With Luke

When you get close enough to anything, it goes from object to landscape. This is how I view design practice. It’s the opportunity to take long held beliefs, approaches, or points of view and recast them.
This is what has motivated me over the years to be a maker and what fuels my imagination. It has also given me a unique anchor I can cast, to push past challenges that have eluded the attempts of others to solve, particularly in terms of business or creative processes. Sometimes what was success yesterday can be a blocker today. Effective design practice can help tell us when that’s happened.
I’ve been a part of both the b2b and b2c software tech industry for nearly a decade starting in Portland, Oregon and now in Silicon Valley. My design approach abhors too tight a silo, even though I am primarily a marketing designer I have my fingers in brand, direct marketing, and product. I’m a listener, gathering together pieces from multiple perspectives until everything meets in the middle.


  • I’m a listener first, a dreamer second, and maker third.
  • Visual design is life.
  • I collect and draw sequential art (comix, especially those of the narrative variety).

  • I have about three or four stories coming to life in my head at any given time.
  • I enjoy reading weirdo cross-genre literary sci-fi and I obsessively read culture/design/science/tech articles from the internets.
  • My favorite author is Douglas Adams, forever and always.