LendingTree Rebrand – Luke Rolka's Portfolio

LendingTree Rebrand: Senior Designer: Luke Rolka

Elements

The LendingTree corporate rebrand was a large undertaking, with a refresh of the dated logo as one of the main objectives. Working closely as a contributing designer to the core brand team, Luke contributed several key elements to the rebrand, including color and thematic concepts to the brand as a whole as well as refinement of the final logo.

While the design of the final logo originated from a design proposed by the Senior Creative Director on the team, another wordmark proposed by Luke garnered second place in the selection and focus group process.

Other elements of the brand, such as UI buttons, typeface choices, and imagery treatments were also elements worked on directly by Luke.

View logo redesign page here on Behance