• Work
  • Up Close with Luke Rolka
  • Get in Touch
Logo
  • Work
  • Up Close with Luke Rolka
  • Get in Touch
LendingTree Paid Social Ads
Designer & Animator: Luke Rolka
Overview

This is a small taste of social creative developed for LendingTree brands. These are direct response creative, where success is measured by how many people end up converting on a financial product in one click session.

For these reasons, every aspect has been rigorously tested: positions and treatments of key information, CTAs, headlines and colors, all to achieve and exceed margins while withstanding scale in the millions of impressions.

What part did I do?

These examples I animated personally, or provided direction to our staff animators.

Portfolio

https://lukerolka.com/wp-content/uploads/2020/11/CoCa_032620_Tiles_1200x1500.mp4
https://lukerolka.com/wp-content/uploads/2020/11/CoCa_032620_RoadCard_1200x1500.mp4
Previous ProjectNext Project
 LUKE ON TWITTER
 LUKE ON BEHANCE
 
© 2019 Luke Rolka