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The Statboard
Creative Director: Luke Rolka
Illustrations: Ryan Bone
Location

statboard.janrain.com

The Concept

Statboard was created as a response to a common problem: where to find relevant, up-to-date metrics on digital marketing topics? Finding them isn’t the problem—but finding a well-curated, well-referenced group of them is. Statboard was our answer to this, and to serve as a resource for industry media looking for answers.

Points of Note

The design references the Janrain brand while asserting its own individuality. A taxonomy was developed to serve our audience, and an illustration style that would be easy to scan and easy to replicate. We also developed the “Statblock” feature that would allow visitors to take a selection of their three favorite stats and blend them into a single sharable image, for blogs, social media, or, I suppose, digital marketing scrapbooking.

Portfolio

Janrain Statboard

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